Privacy Policy

Effective Date: September18, 2018

The Baby Merlin Company (“Company”) is committed to providing you with a trusted environment on our Web site. This Privacy Policy discloses how we collect, protect, use, and share information gathered about you on our Web site as well as, in some cases explained below, how we share information with certain third parties. Except as specifically mentioned below, this Privacy Policy only applies to information gathered on our Web site and does not apply to information collected by us through other means, such as by telephone, mail or other locations. You will know that you are on our website because it will have a direct link to this Privacy Policy.

We hope that this Privacy Policy will help reinforce your confidence in our Web site and enhance your experience on the Internet.

Q1: What information is the Baby Merlin Company Web site collecting, and how is the site collecting it?
A1: You can surf our Web site and view much of our terrific content without giving us any personally identifiable information.

Information You Provide
At times we also store information regarding the frequency with which our visitors visit various parts of our site and where on our site they visit. We may combine this information with personally identifiable information to identify a visitor in order to provide relevant content, ads, and e-mails to that visitor, as well as to enforce compliance with our Terms of Service, and to protect our service, site, visitors, and other parties.

Information Collected from You with Technology
Our Web site uses information collected through technology to make our site more interesting and useful to you. In some circumstances, it may not be readily apparent to you that such information is being collected. For instance, when you come to our site, your IP address is collected. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable.

At times we also store information regarding the frequency with which our visitors visit various parts of our site and where on our site they visit. We may combine this information with personally identifiable information to identify a visitor in order to provide relevant content, ads, and e-mails to that visitor, as well as to enforce compliance with our Terms of Service, and to protect our service, site, visitors, and other parties.

What Are Cookies, and How Do We Use Them?
Cookies are pieces of information that a Web site sends to your computer while you are viewing the Web site. These pieces of information allow the Web site to remember important information that will make your use of that site more efficient. Baby Merlin Company and other companies operating on the Internet use cookies for a variety of purposes. For instance, when you return to our site, cookies enable our site to remember who you are, so you don’t have to log in again. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features of our site that make your Web experience smoother, like the features mentioned above, and some of our services will not function properly.

Q2: How does Baby Merlin Company use the personally identifiable information that it has collected?
Baby Merlin Company uses personally identifiable information collected online in a number of ways. One of the ways we can use such information is to complete transactions. For instance, if you purchase an item from Baby Merlin Company online, we use your information to process your order. If you contact us for help, we will use the information to respond to you. We can also use your information to notify you if you've won a game or contest. Information we collect can be used to send you e-mail updates and newsletters about our products and our Web site. We can also use the information you provide to send you e-mail and postal mail promotions, unless you have elected not to receive these promotions and offers.

Additionally, at times, we may supplement a visitor’s record with data from a third party in order to serve our visitors by providing, among other things, relevant content, ads, and e-mail and to send postal mail promotional materials. This third party data may be either general demographic information or information specific to our individual visitors. For example, with respect to general demographic information, there are companies that infer a consumer’s preferences based on the consumer’s zip code. With a zip code, these companies can generally infer home ownership, vacation choices, television viewing habits and similar characteristics. With this additional information, we can then better customize our content, ads and email based on these inferred characteristics. The data that we obtain in this manner from third parties will not be shared with any third party, except as permitted by this Privacy Policy.


Q3: Does Baby Merlin Company share information with companies or other organizations?
We may share your information or send you messages on behalf of another company as described below. Companies That Are "Standing in the Shoes" of Baby Merlin Company Sometimes we hire companies to help us deliver products or services, like a shipping company that delivers a package or a company that helps us fulfill prizes for a sweepstakes or a contest. In those instances, we need to share your information with these companies. Sometimes we also work with other companies who assist us in gathering your information in order to enable us to provide you products and services. All of these companies are basically "standing in the shoes" of Baby Merlin Company — they are acting as extensions of us with respect to gathering and using your information — and they are allowed to use your information only for delivery of the product or service.

Companies Offering Promotions, Products, or Services
On occasion, we offer promotions, such as sweepstakes or contests, in conjunction with a sponsor or partner. If you choose to participate in one of these joint promotions, we may provide your information to the other sponsor of the promotion, in which case, that sponsor will use your information in accordance with its privacy policy. Of course, whenever we conduct one of these joint promotions, we will identify to you the other sponsor of the promotion so that you can decide whether you wish to participate in the promotion. Finally, in addition to sharing information in the context of these joint promotions, we may also share your information, unless you elect not to have us do so, with other third parties selected by us, so that these third parties can send you offers regarding their products and services by e-mail and postal mail.

Third-Party Advertisers and Network Advertisers
To ensure our visitors’ privacy, if we allow advertising on our site it will only be from those companies that have their own privacy policy. Once you've clicked on an advertisement and have left our Web site, our Privacy Policy no longer applies. You must read the privacy policy of the advertiser to see how your personal information will be handled on their site.

In addition, many business advertisements are managed and placed on our site by third-party companies. These companies are called "network advertisers." Network advertisers collect non-personally identifiable information when you click on or move your cursor over one of their banner advertisements. You may not realize it's being collected. The network advertisers collect this information so that they can show you ads that are more relevant and interesting to you. If you would like to read more about the network advertisers or do not want the network advertisers to collect this non-personally identifiable information about you,  please click here.

The personally identifiable information that you provide to us and information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. We also use Pixel Tags to collect additional information regarding your browsing experience. This information will be used to make our future marketing efforts more efficient and to provide you with a more relevant and timely brand and shopping experience. This information may also be shared with our third party service providers that assist us with our marketing efforts and with other marketers whose products or services we feel may be of interest to you. If you prefer that we do not share your name and address with other marketers, please email us at 


Purchase or Sale of Businesses
Baby Merlin Company may, at some future date, purchase a business or sell its business to be formed entity of Baby Merlin Company, and personally identifiable information regarding you may be transferred as a part of the purchase or sale. In the event that Baby Merlin Company purchases a business, the personally identifiable information received with that business would be treated in accordance with the privacy policy of that business on the date of sale. In the event that the Baby Merlin Company sells its business or an entity of the Baby Merlin Company, it will make reasonable efforts to include provisions in the selling contract to require the purchaser to treat your personally identifiable information in the same manner you requested under this Privacy Policy (including any amendments to this Privacy Policy).

Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Visitors and Our Site
We will disclose personal information as required by law, including, for example, to comply with a court order or subpoena. We may also disclose personal information in order to enforce our Terms of Service, our site and game rules, and to protect the safety and security of our sites, ourselves and others.

Q4: What choices do I have about Baby Merlin Company collecting, using, and sharing my information?
It is possible for you to use our site without giving us any personally identifiable information. As mentioned above, there are also ways to limit the information collected through technology, though some of our features won't work if you decide to do this. After the effective date of this policy, when you choose to register with us or give us personally identifiable information, you will have an opportunity at the time we collect your information (a) to limit communications from us and our third-party sponsors, and (b) to request that we not share your information with any of the other of our third-party partners. In addition, you can request at any time that we not send future promotional communications to you either by unsubscribing from the communication (with respect to email communications) or by e-mailing and stating your request (with respect to both e-mail and postal mail communications). Please be advised, however, that it may require some time to fully implement your request.

Q5: What type of security does Baby Merlin Company provide?
The importance of security for all personally identifiable information associated with our visitors is of utmost concern to us. We take technical, contractual, administrative, and physical security steps to protect all visitors' information. When you provide credit card information, we will use secure encryption to protect it. There are some things that you can do to help protect the security of your information as well. For instance, never give out your password, since this is what is used to access all of your account information. Also, remember to sign out of your account and close your browser window when you finish surfing the Web, so that other people using the same computer won't have access to your information.

Q6: How can I update my contact information?
You can access and update the contact information you gave us during registration (that is, your postal address, e-mail address, or any other information that would directly enable us to contact you) by going to our Web site. There are instructions on the start page of the link above to help you recover your password if you've forgotten it. If you need to recover your password, you can also contact us via e-mail at Please include information in the e-mail that will help us identify your account so we can assist you with your request. We may also provide you an opportunity to update your contact information by sending you an e-mail or other communication that invites your response.

Q7: Whom do I contact with questions or concerns about this Privacy Policy?
If you need further assistance, please send an e-mail with your questions or comments to or write us at:
Baby Merlin Company
P.O. Box 242
Uwchland, PA 19480

Q8: How will I know if Baby Merlin Company amends this Privacy Policy?
The Baby Merlin Company may amend this Privacy Policy from time to time. If we make any substantial changes in the way we use your personal information, we will notify you by sending you an e-mail at the last e-mail address that you provided us, and/or by prominently posting notice of the changes on our Web sites. Any changes to this Privacy Policy will be effective upon the earlier of three (3) business days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our Web site. Changes to this Privacy Policy may affect our use of personal information that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your information, you must notify us prior to the effective date of the changes that you wish to close your account with us.

Q9: How does Baby Merlin Company collect, use and share information gathered offline?
The discussion in this section applies only to personally identifiable information that you provide to us for the purpose of obtaining from us a product or service primarily for personal, family or household purposes. In addition to gathering this type of personally identifiable information on our Web site, we may collect this type of information through other means, such as by telephone, mail or transactions at stores, and other locations. We may use this information in a variety of ways. For instance, we may use this information to send you promotional materials. We also may use this information for purposes other than sending you promotional materials. For example, we may use this information to process orders requested by you, or to respond to you if you contact us for help. In each instance, our collection, use and sharing of this information will be in accordance with all applicable laws.