Baby Merlin Company has partnered with sleep expert, Kim West, known as "The Sleep Lady", to bring you some helpful sleep tips for your baby! Using the Magic Sleep System in conjunction with Kim West's sleep approach can be a great combination to help your baby (and you) sleep better!


Before she was “The Sleep Lady,” Kim West was a lot like you: Tired.

A family therapist and busy working mom, Kim dreamed of a deep, restful sleep. While conventional wisdom promoted a cry-it-out approach to sleep training, Kim knew that was not her style. Over time, she gently helped her first daughter get to sleep, fine-tuning a process over the years  which later became a world-renowned sleep method that has  helped over 1 million  families finally get some rest. Because no two children are alike, Kim tailored her method for her second daughter, who suffered from silent reflux. Friends and friends of friends began calling Kim for sleep help. With each family she helped, she grew and learned and modified her method. 

Kim has gained international recognition as an expert on baby and child sleep, earning the title The Sleep Lady, a nick-name bestowed on her by one of her well-rested clients. Her step-by-step method, known as The Sleep Lady Shuffle™, has empowered hundreds of thousands of families to find gentle, customized sleep solutions—and get some rest. 

Kim has authored multiple books including the groundbreaking The Sleep Lady’s Good Night, Sleep Tight: Gentle, Proven Solutions to Help Your Child Sleep Well Without Leaving Them to Cry It Out. She has offered her expertise on national television programs including Dr. PhilThe Today ShowGood Morning America, and more. 

Follow her on:

Instagram: @thesleeplady

See the Magic Sleepsuit featured under "Products We Love" in Kim's Newsletters. Visit her website at to sign up for the newsletters.

Also, checkout her article mentioning the Magic Sleepsuit in the Sleep Lady Newsletter "How to Wean Your Baby From Swaddling".

Good Night Sleep Tight

Here are some of Kim's helpful books: 




Handouts from The Sleep Lady — to address sleep needs and tips, typical schedules and age related highlights.

Shop The Full Magic Sleep System